✍️ Prepared by @Nikki, Lead Ambassador

Purpose of AMAs

An AMA session is designed to facilitate open communication, share knowledge, and have community questions answered. It allows participants to ask questions and receive real-time responses, enhancing collaboration and information sharing.

Requirements to Organize an AMA

1. Define Objectives:
   • Clearly articulate the purpose and goals of the AMA. Are you seeking to inform, gather feedback, or address specific issues?
2. Select a Platform:
   • Choose a platform that suits your audience (e.g., social media platforms like Twitter, Discord, etc.).
3. Identify Speakers:
   • Confirm the availability of knowledgeable speakers. This could be a lead-ambassador, ambassador, person from another project or a team member.
4. Prepare the Content:
   • Gather background information and potential topics to be discussed. Prepare key points the speakers can address during the session.
   • If you decide, questions can be collected prior to the event (ask community to fill out the form or ask questions in the comments)
5. Schedule the AMA:
   • Decide on a date and time that accommodates participants across different time zones. Send out invitations well in advance to maximize participation.
6. Promotion:
   • Promote the AMA through appropriate channels to ensure good visibility. Use forms and social media to invite participants to submit questions in advance.
7. Moderation Plan:
   • Assign a moderator to facilitate the discussion, keep track of questions, ensure adherence to guidelines, and manage the flow of the conversation.
8. Set Guidelines for Participation:
   • Clearly outline the rules of engagement for participants to create a safe and inclusive environment. Encourage respectful and relevant questions.

Description of the Process

1. Preparation Stage:
   • Finalize the date and time.
   • Develop promotional material highlighting the objective, speaker(s), and how to participate.
     • Prepare the copy
     • Prepare the design asset (banner, poster, etc.) - reach out to Tanssi Team for the templates
   • Brief the speakers on the topics and approach to be taken during the AMA.
2. Launch Promotion:
   • Start promoting the AMA at least one week in advance. Share through Discord,Twitter and international communities.
   • Tag all the speakers / participants
   • Encourage participants to submit their questions ahead of time to help facilitate the session.
3. Day of the AMA:
   • Set up the technology in advance. Test connectivity and ensure that speakers are familiar with the platform.
   • The moderator should welcome participants, explain the format, and briefly introduce the speakers.
4. Conduct the AMA:
   • The moderator kicks off the session, presenting the first set of questions (either pre-submitted or from chat).
   • Encourage speakers to respond and engage with participants. Read out questions from the audience as they come in, and manage time effectively.
   • Maintain a friendly and informal tone, aimed at fostering an open dialogue.
5. Wrap-up:
   • Summarize key insights from the session.
   • Thank the speakers and participants for joining.
   • Discuss next steps (e.g., follow-up resources or another session).
6. Post-AMA Follow-Up:
   • Share a summary of the AMA, including key questions and answers.
   • Gather feedback from participants for future improvements. This can be done through a short survey.
   • Reflect with the team on what went well and what could be improved for the next AMA.